ASRI marketing sales for 1Q10 were up 287% YoY from Rp118bn to Rp458bn. 1Q10 is also up 23% QoQ versus 4Q09 from Rp373bn. Most of the new marketing sales booked are from the sale of shophouses and SOHO (small office home office).
The targeted marketing sales this year is Rp1.2tn. Annualizing the 1Q10 results, we'll get Rp1.8tn; a good start of the year by the company.
In 1-2 months time, ASRI is planning to launch one cluster of residential area Sutera Renata, following their recent launching of apartment blocks. The new land price would be around Rp4mn/m2 versus the current Rp3.3mn/m2 for residential area.
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