April 2 (Bloomberg) -- Toyota Motor Corp.’s U.S. sales fell less than analysts predicted last month as the world’s largest carmaker offered near-record incentives to spur demand. The stock rose to the highest in almost five months.
Toyota’s U.S. sales dropped 39 percent in March compared with the 41 percent decline expected by analysts in a Bloomberg survey. The carmaker’s incentives per vehicle jumped 88 percent to $1,600 from a year ago, according to Edmunds.com.
U.S. industrywide sales fell 37 percent from a year earlier, though they rose from February’s 27-year low on higher incentive spending, pent-up demand and signs the U.S. government will move to stimulate auto purchases. Honda Motor Co. and Nissan Motor Co.’s stocks also gained as they beat analysts’ expectations and took market share from U.S. rivals.
“The sales rate wasn’t as bad as we expected, and it may be we’ve finally hit the bottom,” said Wes Brown, a market researcher at Iceology, a consulting firm in Thousand Oaks, California. “People are sitting on the sidelines, waiting for a
reason to get back in and buy.”
New autos sold at an annual rate of 9.86 million units, according to sales tracker Autodata Corp. of Woodcliff Lake, New Jersey. That beat the average estimate of 8.8 million of 8 analysts in a Bloomberg survey and was an improvement from February’s 9.1 million rate.
Honda’s sales fell 36 percent and Nissan posted a 38 percent decline. Hyundai Motor Co. had a 4.8 percent decrease. Toyota rose to 3,450 yen, up 180 yen, at 9:51 a.m. in Tokyo Stock Exchange trading. Honda’s shares rose 6.7 percent to 2,635 yen and Nissan gained 9 percent to 420 yen in Tokyo.
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